KONRAD ADENAUER FOUNDATION

The Konrad Adenauer Foundation (KAF) has supported the Population and Community Development Association since 1981. Through the KAF and PDA’s human resource development initiatives, training courses have been provided for villagers, village volunteers and PDA staff. The skills and knowledge acquired from these courses has been used to stimulate rural development, local institutions and income generating activities.

KAF has granted 44.36 million baht over the period 1981-1994.

Two KAF supported projects have been launched: the Rural Program (RP) and the Small and Medium Sized Entrepreneur Training Project (SME). Forty-nine groups have been established throughout north and northeast Thailand.

The Women’s Participation and Environmental Awareness Project (WPE) was the next implemented phase during 1995-1997. This project was an extension of the RP and SME and included: agricultural training; farm management; appropriate technology; and primary health care. The aim of the project was to be long term and will continue to focus on developing the skills and training the community in business development (income generation), environmental conservation and women’s cooperation in development.

The project targetted 50 SME groups who wanted to develop and learn about the environment. Women received training on their roles and responsibilities in environmental conservation and income generating activities. PDA used its knowledge gained from past experiences in developing this project.

While the terms ‘democracy’ and ‘civil society’ are common buzz words in today’s western world, practical experience in the Asian region reveals that they are yet to be fully understood and adopted here. PDA intends to promote the concept of community participation as a means of democracy in daily life, by promoting efficiency mangement in local administration by the Tambon Administration Organization (TAO).

The Community Participation and Income Generation Project (CPI) is a new challenge phase of PDA, in order to implement these tasks in 1998 onward.

 

Summary of the Projects:

Rural Program (RP): 1981- 1989 Concept and Objectives

The Rural Program aimed to provide training in agriculture, farm management, appropriate technology and primary health care to local farmers, village volunteers and PDA staff. The operational objectives of the RP were as follows:

  • Enable PDA staff to train, cooperate and monitor the project activities efficiently;
  • Improve the standard of living of the target group through training;
  • Encourage the target farmers to pass on acquired knowledge to their neighbourhood;
  • Provide farmers with the opportunity for participation, decision making and problems solving.
  • Establish development structures at both village and sub-district level; Village Development Committee (VDC) and Tambol Development Association (TDA) and
  • Encourage farmers to be self-reliant.
Small and Medium Sized Entrepreneurs Training Project (SME): 1989- 1994 Concept and Objectives

The SME project aimed to strengthen the networks of the villages agricultural and home industry programs using PDA’s expertise in income generating activities gained from the KAF rural program. Village-based enterprises and relevant supporting services were be promoted to stimulate demand for local products.

To fulfill the above objectives, the project implemented the following measures:

  • Entrepreneurs Training. Trained the potential entrepreneurs in business development and managerial skills.
  • Marketing Research and Rural Industry Feasibility Analysis. Conducted feasibility study for promising products. Also co-ordinated with related agencies to acquire information.
  • Technical and Advisory Services. Facilitated production, marketing, finance, law and general management.
  • Partnership Promotion. Introduced existing members to potential business associates such as financial institutions, buyers and suppliers. Contacting strategies included workshops, seminars and general co-ordination services.
Women’s Participation and Environmental Awareness Project: (1995-1997) The Women’s Participation and Environmental Awareness Project (WPE) was initiated in 1995 with the goal of sustainable development through the integration of skill enhancement and training in the following areas:
  • Increased employment and income generation;
  • Women’s participation in the development process; and
  • Environmental awareness and development

The objectives of the project were:

  • to increase environmental awareness through increased women’s participation in the community development process;
  • to strengthen the existing income generating activities in communities; and
  • to provide human resource development opportunities for PDA staff to increase their skills concerning environmental and gender issues through international and local training and observational tours.

Modifications made in 1996.

Monitoring their work with WPE, the project staff noted the limited effectiveness of its training in small enterprise development due to poor marketing opportunities for participants’ products, most of which were handicrafts. Moreover, the staff became more aware of the need to better prepare villagers for employment in the commercial sector, noting a lack of opportunities for them to build skills relevant to manufacturing and service jobs. These observations prompted the staff to re-examine the overall training components of the WPE and propose some modifications. For the second half of 1996 and 1997, PDA proposed to strengthen the human resource development component of this project with training to address:

  • retail shop management for shop owners and workers;
  • skill enhancement for participants seeking employment in the manufacturing and service sectors in their home districts;
  • leadership development for women village heads and assistants; and
  • business skills development for farmers and service-oriented workers.

The project still maintained its environmental awareness activities under the supervision of project staff, and seeked financial support from government and business sources for expanded village environmental conservation activities.

New Activities in 1997

In 1997 study tours were conducted for private companies and strategic government enterprises interested in community development as a way of exchanging ideas, as well as to encourage various groups of people to participate and assist in community development.

Implementation Areas

This project were conducted around nine of PDA’s ten CBIRD (Community Based Integrated Rural Development) centers in Chiang Rai, Phitsanulok, Wiang Pa Pao, Ban Phai, Maha Sarakham, Nang Rong, Phutthaisong, Surin and Chakkarat, which was the additional center of the project for 1997.

Community Participation and Income Generation Project (CPI): 1998 onwards The Community Participation and Income Generation Project (CPI) is a new project of PDA to be implemented in 1998. It represents a new approach to the overall goal of PDA, which is to improve the quality of life of Thailand’s rural poor.

The new concept focus mainly on three aspects:

  • Promoting Participation

    The rural poor are not yet aware of their rights and opportunities for democracy mandated to them by the new Constitution. PDA wants to promote the concept of ‘community participation’ as a means for the underprivileged to achieve a voice in politics and to express their needs.

  • Income generation

    The first step to reaching full participation in democratic processes is to help the villagers to become economically independent. The benefits of real democratic elections have to be promoted. In the past, villagers have been influenced by the vote-buying tactics of some politicians. It is hoped that with new opportunities for income, villagers will become both economically and politically independent.

  • Using Proven Methodologies

    To reach out to communities, schools, and local administration organisations, PDA will use successfully tested methodologies such as participatory rural appraisal (PRA) for collection of information and ‘Appreciation - Influence - Control’ (AIC) for group discussion and village planning.

PDA has set the following project objectives:

  1. To encourage active representative participation in local development planning at the village and sub-district (Tambon) level.
  2. To increase income generation opportunities for people.
  3. To promote women’s participation and management in community development at the village and sub-district level.
  4. To increase environmental awareness.
  5. To encourage democracy promotion activities in communities, TAO (Tambon Administration Organizations) and schools.
  6. To improve the capacity of PDA staff to implement this type of project, meet its objectives, and work towards its ultimate goal.

Implementation Areas:

This project will be conducted around eight of PDA’s CBIRD (Community Based Integrated Rural Development) centres in Chiang Rai, Phitsanulok, Wiang Pa Pao, Ban Phai, Maha Sarakham, Nang Rong, Phutthaisong and Surin.

Activities to promote democracy:

  • Democracy Camp for students
  • Study Tours for Women Groups and TAOs
  • Strengthen TAOs through using AIC Techniques
  • School Democracy Fund
  • Using a Mobile Democracy Van equipped with TV, video and teaching materials.

 

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Adapted from "Business for Development, The HRD Approach of the Thai Business Initiative for Rural Development." United Nations Economic and Social Commission for Asia and the Pacific